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STRATEGIC SOCIAL MEDIA FOR
SKIN, AESTHETIC AND BEAUTY BUSINESSES.
Sheffield-based, working UK wide. Most social content is built to look nice and do nothing. Mine's built to get people through your door.
The Supply Plan
From £175/month
Your content plan, sorted
Never wonder what to post again. I research what's working in your niche and build you a full content plan, so every post has a job to do. You create it, you post it, I do the thinking.
The Supply Edit
From £475/month
Content creation
Everything in The Supply Plan, plus I build every post and reel for you. You get a plan and content that's ready to go. You handle the posting.
The Supply Studio
From £695/month
Full management
Completely hands off. Everything in The Supply Edit, plus posting, scheduling and engagement, all handled. You focus on your clients, I handle the rest.
WORK WITH ME
However involved you want me, there's a package for it. Here's how we can work together.
The Supply Plan
From £175/month
Your content plan, sorted
Never wonder what to post again. I research what's working in your niche and build you a full content plan, so every post has a job to do. You create it, you post it, I do the thinking.
The Supply Edit
From £475/month
Content creation
Everything in The Supply Plan, plus I build every post and reel for you. You get a plan and content that's ready to go. You handle the posting.
The Supply Studio
From £695/month
Full management
Completely hands off. Everything in The Supply Edit, plus posting, scheduling and engagement, all handled. You focus on your clients, I handle the rest.
Not sure which one's right for you?
The Supply Shoot
Added to any package from £195 / standalone from £250
Half a day, on location. I capture everything you need so the content side is properly off your plate. Delivered as raw files and edited, ready-to-post reels and posts.
ABOUT
HI, I’M LAURA, FOUNDER OF SOCIAL SUPPLY.
With over 8 years in social media and a background in fashion buying, I've always worked in visually-led industries where presentation, perception, and trust matter. That experience shaped how I see content, not just as posts, but as a tool that influences how people feel about a brand.
I started Social Supply to give businesses a more considered, strategic approach to social media. Over time, I naturally found myself working more with skin, aesthetic and beauty brands, industries where trust, reassurance, and credibility play a huge role in whether someone books. It's a space I genuinely enjoy and where I know I can bring real value.
Today, I work with clients across Sheffield and the wider UK, from aesthetics clinics to beauty businesses, helping them build a content system that actually feels manageable, not just another thing on their to-do list.
I've planned and delivered full content shoots, built and designed posts and reels ready to go, and put together consistent posting strategies, helping clients go from wondering what to post to having a plan they trust.
Outside of work, you'll usually find me walking in the Peak District, training, or spending time with my two children, so I understand the reality of balancing business, life, and everything in between.
Content That Builds Trust & Drives Enquiries
Real examples of strategic content designed to educate, reassure, and turn interest into bookings — not just likes.
Content designed to educate patients on underlying causes (like volume loss), not just surface symptoms. Positions the clinic as knowledgeable and trustworthy before a consultation even happens.
Visual reassurance content that shows subtle, balanced results — helping reduce fear of looking “done” and building confidence in treatment outcomes.
Educational posts that correct common misconceptions (like wrinkles being the only ageing factor) and position the clinic as an expert guide, not just a treatment provider.
Brand-led visual content that blends aspiration with reassurance, helping clinics build emotional trust while maintaining a premium aesthetic.
Posts designed to directly address common fears and objections, helping potential patients feel safe, informed, and confident before booking.
Short-form educational content designed to create awareness around the real causes behind common concerns (like volume loss). These posts spark curiosity, position the clinic as knowledgeable, and move viewers from passive scrolling to active interest.
WHY WORK WITH ME?
You're not just getting content, you're getting a strategy built around what actually makes people trust and book with businesses like yours.
Every client can expect:
🎯 Content built around clear goals, not guesswork
✨ Visually considered content that stands out for the right reasons
🤝 A collaborative approach that fits around your business, not the other way round
How I Approach Content That Books You Clients
Strategy over aesthetics
Pretty posts don't get bookings. Strategic content does. Every post should educate, reassure, or build trust, not just fill your grid.
Consistency creates confidence
When your brand shows up clearly and professionally every week, people feel safer choosing you.
Trust is built before someone enquires
Most people don’t book because of an offer. They book because your content already answered their questions.
Good content removes doubt
The right mix of education, FAQ answers, and credentials reduces client anxiety and improves enquiry quality. No more "just browsing" DMs.
FAQs
1. Do you have set prices or packages
Yes. I've got four ways to work together: The Supply Plan, The Supply Edit, The Supply Studio, and The Supply Shoot, each with a clear starting price on my Work With Me page. Every business is different, so pricing can flex a little depending on scope, but you'll always know where you stand before we start.
2. How soon can we start?
New projects usually begin within 2 to 4 weeks. This allows time to align on positioning, messaging, and content direction, so everything launches strategically, not rushed.
3. What platforms do you manage?
Instagram is my main focus, as it's where strong visual storytelling and trust-building content perform best.
4. Do I need to provide content, or do you create it?
That depends on which package you choose. With The Supply Plan, you create and post everything yourself, I just build the strategy. With The Supply Edit and The Supply Studio, I create your posts and reels for you using content you provide, treatment photos, behind the scenes clips, or quick videos, guided by clear shot lists to keep it simple. If you'd rather not provide any content at all, that's where The Supply Shoot comes in, I come to you and capture everything, so it's completely off your plate.
5. What will I need to do each month?
Very little. Usually:
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Approve the content plan (or skip approvals if you prefer)
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Share occasional visuals or short clips (unless you've booked The Supply Shoot, in which case even that's covered)
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Join a quick monthly check-in
6. How do I know if it’s working?
Success shows through stronger engagement, higher quality enquiries, and consistent growth. Management clients receive monthly reports, but it's important to understand that meaningful social growth is a strategic, long-term process, not overnight spikes.
7. Can I just get a strategy without management?
Yes. The Supply Plan gives you a full audit and content roadmap so you can execute confidently yourself (or with your team). If you'd rather hand the doing over to me later, it's easy to move up to The Supply Edit or The Supply Studio.
8. What is The Supply Shoot?
A half day, on location content shoot. I come to you and capture everything you need, photos, reels, raw and edited files, so you're never stuck without content to work with. It can be added onto any package or booked standalone.
Tell me about your brand and your goals — I’ll get back to you within one business day.